Introducing Oxcala: Safety Meets Style by the Water

Founded in Sweden in 2010, Oxcala was built on a simple belief: safety should never compromise on style. Our mission is to redefine water safety through premium lifebuoys that combine function, durability, and contemporary design. Unlike traditional orange plastic lifebuoys, our products are crafted to be proud design features — seamlessly blending into any outdoor space while standing ready to save lives.

Since launching exports just one year ago, Oxcala has quickly gained recognition across the European Mediterranean, establishing partnerships with several iconic premium hotels, beach clubs, and golf resorts. Our expansion reflects a growing demand for lifebuoys that elevate both safety and aesthetics in luxury environments.

Every Oxcala lifebuoy is made in Sweden, with the option to personalize colors and text, ensuring each piece reflects its unique setting. This ability to customize allows our lifebuoys to complement the design direction of any space — from elegant beachfronts to private pools.

Our key value is simple: Safety in Style. We want owners to feel proud of their safety equipment and place it front and center, where it adds value both visually and practically. In the critical moment of an accident, a lifebuoy should be within reach — not hidden away.

Oxcala serves luxury hotels, spas, beach clubs, golf clubs, and companies with outdoor waterfront needs. At the same time, we are expanding into the residential market, offering pool and waterfront homeowners a premium alternative to traditional safety equipment.

With design, responsibility, and safety at our core, Oxcala is setting a new standard for lifesaving equipment worldwide.

Press Contact:                                                                                                                   

Mary Petrini Jaldeborg, Oxcala, CMO, +46 703 70 43 80 mary@oxcala.com